WhatHouse? Awards judges give Freeman Homes glowing feedback

"There is an energy and authenticity about this builder that radiates through its work..."


There is something about family businesses that invariably means a touch more pride, a bit more passion. When your name is over the door and on the signage, perhaps you care more.

The MF Freeman Group was founded in 1966 by Mervyn and Jenny Freeman as a plant hire company, before their eldest son Luke Freeman founded Freeman Homes in 1999.

SMEs have to fight hard when it comes to planning and funding, but, while dealing with the frustrations and the roadblocks, they must show an unswerving commitment to quality of product – no corners cut, with local materials in the mix and local reputation on the line.

Freeman, based in the Forest of Dean, has done just that with its collection of design-led developments in Gloucestershire and Herefordshire.

Freeman has taken customer and product research to a new level with its profiling and is working with Keith Goffin, professor of innovation and new product development at Cranfield School of Management.

Freeman leaves no stone, Cotswold or otherwise, unturned in its quest to improve. Its senior management team undergoes leadership training and joint CEO Luke Freeman, who has a postgraduate certificate in leadership, is completing an MBA, including a dissertation on ‘responsible leadership to deliver good dividends’. Personal development of staff is also integral to the success and growth of the business.

Sales and marketing is both strategic and innovative and this year Freeman launched its own ‘Lifestyle’ magazine.

There is an energy and authenticity about this builder that radiates through its work and Freeman pushed Metis all the way for top spot in a highly competitive category.


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